The masthead
Advertise with us
The Duty Holder is free to read, and advertising is what keeps it that way. If you sell to Australian workplaces on their health-and-safety obligations, what follows is the whole arrangement: what is available, what we refuse, and what it costs.
Who reads it
The people who carry the duty: PCBUs, safety managers, HSRs, and the advisers, consultants and trainers around them, plus the officers whose due-diligence obligation is personal. They come for the primary record on codes, regulations, exposure standards, enforcement outcomes and the national injury data, each claim linked to its source. They read closely, because getting it wrong has consequences that land on them.
How many, honestly
On numbers we will not dress them up, and we would rather you saw them before you ask than after. Here is the current measurement, regenerated from our own logs rather than typed in once and left to age.
| Page views from a search engine | 1019 |
|---|---|
| All Australian page views | 1634 |
| A reasonable reader estimate | 1019 to 1596 |
| About, per week | 238 search-referred views |
Measured over the 30 days to 2026-08-27, from our own server-side logs. These are page views, not people: we run no cookies and no client-side script, so unique visitors cannot be counted and we will not quote you a number we cannot stand behind. The lower figure is the floor we are confident in. The range subtracts an estimate of our own visits, measured against staged mastheads nobody can reach.
If that is too small for what you are selling, we would rather you knew now. What this masthead offers is a specific reader who is there on purpose, not a big number. Ask us anything about the measurement and you will get the working, not a brochure.
Two ways to advertise
Clearly labelled display advertising. A marked slot, kept clear of the reporting. Your words, your message, in a space that is plainly an advertisement. It does not borrow the appearance of a story, and nothing about it reaches what we choose to cover.
Sponsored content. A piece we research, write and check ourselves, held to the standard the rest of the site is held to, and carrying its label wherever it appears. The citation rule does not relax because a piece is paid for. It works when you have something true and useful: a control that demonstrably reduces a hazard, guidance that maps to a code, work you have actually done and can show. It does not work as a page of adjectives, and it is never passed off as our own reporting.
What we will not do
What you are reaching readers through is the site's independence, so it is the thing we guard hardest. You get the audience. You do not get editorial control, a say in coverage, or the byline. No fake or paid-positive reviews. No scare-mongering about compliance in order to shift a product, which in this field is the most common request and the easiest to refuse. An arrangement buys a labelled placement and stops there. If a brief needs us to overstate a risk, misstate the law or bury a commercial interest, the answer is no. Reader trust is the only reason a placement here is worth having, so trading it away would be a poor deal for you as well as for us.
Disclosure, every time
Where there is a commercial relationship, it is stated plainly, at the point the reader meets it. That is a protection for you before it is one for anybody else, because a reader who spots an unmarked plug discounts everything around it, including your name. Australian Consumer Law requires it in any case, and we would run it this way if it did not.
Rates and how to enquire
Sponsored editorial starts at $450 for a single researched, fact-checked, permanently published piece, and most sit around $600. A data-led piece built on a real dataset, with an authored chart and a methodology note, starts at $1,100, because it is considerably more work. Not-for-profits and community organisations start at $150. Display placement and multi-piece arrangements we quote on the specifics.
We publish the floor rather than making you ask, for a reason worth saying out loud: the price is the filter. What we sell is the research and the fact-checking behind a piece and the fact that it stays up, cited and indexed, permanently. That is not cheap to do properly, and a rate low enough to make it cheap would attract exactly the product-flogging we refuse. If your budget is well under this, we are the wrong publication and you now know that without spending a week finding out. We are not pricing on audience, and we will not quote you an inflated reach figure: ask and we will tell you honestly where the site is at.
There is no obligation in asking. Use the advertising enquiry form, tell us a little about your organisation and what you have in mind, and we will come back to you.
For the fuller picture of how the site is made and the standards behind all of this, see how this site works.