The masthead
Advertise with us
The Duty Holder is free to read, and advertising is how it stays that way. If your organisation sells to Australian workplaces on their health-and-safety obligations, this page sets out plainly what we offer, what we will not do, and how to start a conversation.
Who reads it
The people who carry the duty: PCBUs, safety managers, HSRs, and the advisers, consultants and trainers around them, plus the officers whose due-diligence obligation is personal. They come for the primary record on codes, regulations, exposure standards, enforcement outcomes and the national injury data, each claim linked to its source. It is a considered, professional readership rather than a scrolling one. We do not publish audience figures we cannot stand behind, and we will not quote you an inflated one; if reach matters to your decision, ask and we will tell you honestly where the site is at.
Two ways to advertise
Clearly labelled display advertising. A defined advertising slot on the site, marked as advertising and kept separate from the journalism. It is your message in your words. It does not sit inside a story pretending to be one, and it never changes what we cover or how we cover it.
Sponsored content. A piece with a commercial arrangement behind it, written and fact-checked by us to exactly the standard of everything else on the site, and labelled as sponsored wherever it appears. Every factual claim in it still links to a primary source. This works when there is a real, true and genuinely useful story to tell: a control that demonstrably reduces a hazard, guidance that maps to a code, work you have actually done. It does not work as a page of adjectives, and it is never dressed up as our own coverage.
What we will not do
The site's independence is the thing you are actually reaching readers through, so we protect it. Advertisers get an audience, never editorial control, and never a say in coverage. We do not write fake or paid-positive reviews, we do not run compliance scare-mongering to sell a product, and we do not sell the byline: an arrangement buys a clearly labelled placement, never favourable coverage or a soft edit of our reporting. Anything that would require us to overstate a risk, misstate the law, or hide a commercial interest gets a polite no and a link to how the site works. We would rather keep the reader's trust than take the booking, because the trust is what makes the booking worth anything.
Disclosure, every time
Anything with a commercial relationship behind it is disclosed as such, in plain words, where it appears. That protects you as much as the reader: honestly disclosed advertising that meets a real standard is worth more than a plant a reader can smell. It is also simply the law we work under, and we would keep the rule regardless.
Rates and how to enquire
We tailor advertising to the organisation and the campaign rather than selling a fixed package, and we are glad to talk it through, including a discount for not-for-profits and industry associations. There is no obligation in asking. Use the advertising enquiry form, tell us a little about your organisation and what you have in mind, and we will come back to you.
For the fuller picture of how the site is made and the standards behind all of this, see how this site works.